The Thread AI Coaching Sprint

A Modular Strategy System for Purpose-Driven Brands

Most brand strategy is a black box. You pay a fortune, wait three months, and get a PDF that gathers dust. This is different. It's a modular, co-created workshop system designed to fix the disconnect between your brand and your audience...on your terms.

The Outcome: ROI & Value

It's not just a workshop. It's an accelerator.

1. Clarity over Confusion

Stop guessing. We replace internal debates and assumptions with hard evidence—whether that's internal pain points or external customer truths.

2. Alignment over Arguments

Silos kill brands. This process forces consensus. Your product, marketing, and sales teams will finally agree on the problem and the solution.

3. Momentum over Stagnation

Strategy often dies in email chains. By condensing the decision-making into a sprint, we do 3 months of alignment work in 2 days.

4. Confidence over Risk

Launching a brand refresh is expensive. Testing your positioning before you build the assets is the cheapest insurance policy you can buy.

The Deliverable

You don't just leave with "good vibes." You leave with a Playbook—a toolkit of pricing, messaging, and behaviour that you can implement immediately.

"Grow not just faster, but truer."

This process ensures your growth is rooted in the reality of your value, not just the trends of the market.

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The Philosophy: Connection is Engineered

Great brands don't just "happen." They are the result of deep listening, rigorous diagnosis, and strategic storytelling.

This workshop series is designed to:

Unearth the truth about where you stand with your audience.
Diagnose the disconnect using behavioural psychology and brand frameworks.
Build a roadmap that bridges the gap between who you are and who they need you to be. </aside>

:thread-ai-icon: Build Your Own Roadmap

Strategy shouldn't be one-size-fits-all. I've broken the process down into three distinct phases.

You choose the depth (and the price) for each phase.

Mix and match to build the workshop that fits your budget and your burning questions.

(Total investment ranges from ~£2k for a lean sprint to ~£11k for a comprehensive overhaul)

Phase 1: Discovery

We can't solve what we don't understand. We start by listening.

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Option A: The Pulse Check (+£500)

Questionnaire to 5 key individuals
Reviewed ahead of workshop </aside>

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Option B: The Deep Dive (+£1.5k)

Questionnaire
5x Pre-Workshop "Pain Confession" Sessions (1:1 interviews to get the unvarnished truth) </aside>

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Option C: The Market View (+£3k)

Questionnaire
5x Customer Interviews (Speaking directly to the people you want to reach) </aside>

Phase 2: The Workshop

The crucible. We get in a room (virtual or physical) and do the work.

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Option A: Diagnostic (+£1k)

Half Day (3 Hours)
Focus: Diagnosis & Alignment
Identifying the core friction points </aside>

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Option B: The Strategy Session (+£2k)

Full Day (6 Hours)
Diagnose + Solution
Developing the frameworks to fix it </aside>

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Option C: The Sprint (+£4k)

2-Day Sprint (2x 6 Hours)
Day 1: Diagnose + Solution
Day 2: Activation Proposal (How we actually launch this) </aside>

Phase 3: The Output

Don't let the energy die in the room. Get a roadmap.

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Option A: The Summary (+£750)

10-15 slides capturing key findings & next steps
Quick turnaround (48hrs) </aside>

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Option B: The Playbook (+£2k)

25-35 page strategic report
Full strategic interpretation, frameworks, principles, and roadmap </aside>

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Option C: The Pitch (+£4k)

Everything in the Playbook
+2 Pitch Building Sessions to support you in selling this to the board/team </aside>

Ready to build your workshop?

Let's map out the right combination for you.

→ Book a Scoping Call